Internet Protocol Television (IPTV) is the advancement in television with the latest broadcasting technology. IPTV delivers TV programs through internet by streaming while normal TV programs uses broadcast signals received from satellite dish, rooftop antenna, fiber-optic cable etc.
It provides multimedia services such as television, video, audio, text, graphics, data delivered and others via IP based network. IPTV is popular for secure, reliable delivery of programs and other services like recording, and data transfer among others.
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IPTV market is mainly driven by increasing demand of high-definition (HD) channels and video on demand. In addition, initiatives taken by government to increase broadband penetration help to grow the market size during the forecast period. Other important factor that propels the market growth is decreasing cost of IPTV services. Entry of new startups in this market is projected to intensify the competition, due to which the number of services provided by competitors increases and cost of product decreases. An initiative taken by government to increase broadband penetration is expected to grow the market in the years to come.
The IPTV market is segmented on the basis of different applications such as advertising and marketing, media and entertainment, gaming, e-commerce, healthcare and medical, telecommunication & it and others. Media & entertainment and gaming application segment together acquired major share of the total market due to decreasing prices of IPTV subscription globally.
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